SOLUTION FOR CAR DEALERS WITH MOBILE APPLICATIONS ON THE EXAMPLE OF BMW UKRAINE
Business problems
Tasks
To create an effective channel of the company's communication with its target audience through the development of mobile iOS and Android applications.
Solution
Development of a software package for auto dealers, which includes: web backend with an administrative control panel and 2 native iOS and Android mobile applications.
Case Study
Car range
List with the car range with a description.
The structure of catalogue with animation allows you to scroll through all the models in this series in a convenient way.
Cars in the showroom
In the application users can see a list of all cars available at the moment in all showrooms with detailed descriptions of a certain model, its charcteristics and photos.
You can also conveniently filter the list to search for a specific model in a particular city, showroom.
News / Promotions / Digest
This section solves the problem of informing clients of the latest news and promotions.
The digest section allows you to get the most important information for the previous month in a convenient format.
Signal Lamps / Evacuator Call / List of Nearest Showrooms
These sections solve the problem of informing drivers, who are in emergency or any other road situation.
With the help of the signal lamp section, it will be easy for a user to find information about what this or that signal lamp mean.
"Tow track request" feature allows a user to call for a tow track just in 2 clicks.
A list of the closest showrooms will help you to build a route to the nearest showroom and also display its location and distance to it.
Account
In the account, the customer enters data about himself and his cars, which could be then used while filling in various forms.
Besides that the app collects data about potential customers, and notify them individually about new discounts and models through Push Notifications.
Application for Automobile repair shop / Test drive
These sections allow you to fill out the form in a convenient format quickly and send the application at a convenient time for you without unnecessary calls.
When applying for Automobile repair shop a customer can choose their car, showroom and also time convenient for him to go through the Automobile repair shop.
When applying for a test drive, the customer can choose the model available in this showroom, the time and date of the test drive.
Centralized backend
The centralized server part solves the problem of collecting and processing information from various sources as: mobile applications, site, CRM system, various promotion channels.
In the administrative control panel, you can conveniently view and process requests for Automobile repair shop / Test Drive, update information about the car range and the current list of cars in the showroom.
You can also notify users about different promotions and discounts in a few clicks, categorizing users by groups after data processing by the server side.
